Viva Magenta!

In December, we eagerly await the announcement of the Pantone Color of the Year. This influences many brands and certainly is used as inspiration for new products. 

Last year, Pantone opted for Very Peri: an intriguing bluish purple, composed of a mix of blue with touches of red. This year, the color is Viva Magenta 18-1750, an unconventional shade for an unconventional time, a signal of strength, inclusivity, and self expression according to Pantone. This shade takes us into the “Magentaverse”, a play on a theme we have seen across the personal care market in the last year. “The beauty metaverse”, a place where anything is possible and self expression and experimentation is encouraged.

Viva Magenta 18-1750 is a really vibrant shade with its basis in nature, where we find similar reds such as Cochineal and cranberries. Considered to be a strong, brave, and fearless pulsating color that is joyous and optimistic. In the age of technology, we can draw inspiration from nature to compliment this new world. This color welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive to all according to the team at Pantone.

Re-imagine Viva Magenta in new ways with these pigments

Starting point inspirational formulations