Almost half of the world’s population suffers from halitosis (bad breath). As a result, 126.73 million Americans used a form of on-the-go freshener, in 2019 alone. Concerns of bad breath plague everyone, whether it is daily or more sporadically for solitary and special events. For example, some feel a compulsory need to freshen up after every meal. Specific situations people expressed concerns about having bad breath for:

  • People on the dating circuit
  • Job interviews
  • People in the service industry, or who have frequent face-to-face interactions with customers (i.e. waitstaff, hairdresser, salesperson, etc)
  • Special occasions (weddings, dances, ceremonies, etc)
  • Smokers
  • After eating

Help your customers beyond their healthy oral care routine. Develop products that stop bad breath in its tracks.

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