Almost half of the world’s population suffers from halitosis (bad breath). As a result, 126.73 million Americans used a form of on-the-go freshener, in 2019 alone. Concerns of bad breath plague everyone, whether it is daily or more sporadically for solitary and special events. For example, some feel a compulsory need to freshen up after every meal. Specific situations people expressed concerns about having bad breath for:
- People on the dating circuit
- Job interviews
- People in the service industry, or who have frequent face-to-face interactions with customers (i.e. waitstaff, hairdresser, salesperson, etc)
- Special occasions (weddings, dances, ceremonies, etc)
- Smokers
- After eating
Help your customers beyond their healthy oral care routine. Develop products that stop bad breath in its tracks.
These formulas can get you started and give you and your customers a sigh of relief!
