Eye Contact Is the Only Contact, Make It Say Something
Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional product application, and what color can mean with such little space.
The color trends for 2020/2021 allow for a mix of bold and subtle simultaneously. Look deeper into the palette and the sentiments for the upcoming seasons to drive your next color launch.
Start with these multi-purpose palettes providing your customers with a go-to that leaves them prepared for all-over color in just one product.
These Vegan non-greasy, sheer tints add a natural glow to wherever they’re applied. By using Cloisonné®Vibrant Raspberry F90H as a base across all shades in this palette, we’ve created the perfect backbone in which to layer different pigments to create a multitude of effects.
Another way to go bold in eye make-up has increasingly been to accentuate the lashes, many companies boasting lengthening and volumizing of their formulas. We challenge you to add color to those benefits. For those with darker skin tones, metallic gem tones on the lashes are sure to catch the eye! Like this formula which features a captivating Reflecks™ MultiDimensions Transforming Teal for an aquatic glass finish.
Some just like the subtlety of shimmer and colors that complement their skin tones, in fact the markets for shimmers and tints are the largest across all color categories. Flamenco Effect Pigments create subtle, luminous effects with a wide range of iridescent colors.
Enriched with Beauté By Roquette® DS 112, this cream eyeshadow seamlessly glides in just one swipe, brightening eyes in a golden-bronze without greasing or smudging.
Eye Brow Before You
Eyebrow styling has become even more of an interest to consumers, as they are more pronounced with less of the face showing. And consumers are paying attention and educating themselves as eyebrow category searches have increased 70% since mid-March 2020.
A pencil that applies smoothly filling in brows while providing definition and thickness. In this pencil, Timica Terras deliver a subtle luster and universal brow color.
Eye Dare You to Be Bold
Consumers are shifting their canvas north to the eyes with bright, bold, and even dramatic looks. Fortunately, the palette for the upcoming seasons perfectly aligns both with dreamy and ethereal or brilliant and brooding, for pops of color that reflect the consumer’s outlook.
Cloisonne Pigments, Vibrant Raspberry and Orange, create the brilliant color behind these two formulas.
Abandon the day with the Peel-Off Eyeliner in Marmalade Margarita featuring Cloisonné® Orange 363C and Cloisonné® Sparkle Copper 350 J This unique formulation brings the feel of summer nights, with dramatic sparkle effects. The innovative film formers keep the sparkles in place until you are ready to peel it off.