Pump Your Hair Up is a light nourishing milk shampoo for thin hair. It cleanses the hair well and provides effective conditioning and anti-static effects to hair without weighing it down. It leaves hair feeling soft and supple without looking greasy.

Sequence Trade Name INCI Name %
  Rhodapex® ES-2/K Sodium Laureth Sulfate 35.6
    Sunfloweramidopropyl Betaine 7.4
    Sodium Chloride 1.2
    Water, Glycol Distearate, Cocamidopropyl Betaine, Glyceryl Stearate 2.0
    Sodium Benzoate 0.5
    Carbomer 0.45
  Jaguar® Optima Guar Hydroxypropyltrimonium Chloride 0.3
  D-Panthenol 75W Panthenol 0.2
    Tocopheryl Acetate 0.05
    Citric Acid 0.08
    Fragrance qs

Formula No.    SH0132


  1. Disperse Carbomer in water
  2. Add Rhodapex® ES-2/K, Mackam® SFB-E, Sodium Benzoate and Mackadet® OPR-1
  3. Prepare an aqueous dispersion of Jaguar® Optima (% active ~ 6%)
  4. Add Jaguar® Optima dispersion to the main batch
  5. Adjust pH with citric acid, viscosity with sodium chloride and add the remaining ingredients