Rheomer® 33T is new hydrophobically modified alkali-swellable emulsion latex polymer (HASE) for Cleansing formulations. Supplied as a liquid, Rheomer® 33T is easy to use, with a pH-triggered dispersion. Rheomer® 33T is specifically designed to provide a high thickening efficiency, suspension properties & high clarity in low-medium surfactant content systems

[6 – 13%]. Rheomer® 33T is designed to have a well-controlled balance between yield stress & thickening efficiency for easy collapse of viscosity upon dilution, resulting in enhanced foam properties.

  • High thickening efficiency in both sulfate-based and sulfate-free surfactant systems
  • Good suspension properties in low-to-medium surfactant systems, typically 6–13 wt% active surfactants
  • Superior clarity for pH > 6.3, with a high tolerance to salt
  • Enhanced flash-foam & foam volume; high foam richness, whiteness & elasticity
  • Pleasant cushiony in-use feel and clean-rinse properties
  • Easy-to-use liquid form: suitable for cold process
  • Good compatibility with cationic polymers

      • INCI
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