Consumers are still showing interest in retinol as a key anti-aging ingredient after many years on the market. A derivative of Vitamin A, retinol has a longstanding history of proven efficacy in reducing the appearance and signs of aging. Its popularity can be linked to consumers’ seeking out trusted ingredients when selecting personal care products.

  • Improvements in the appearance of fine lines, wrinkles, pigmentation, elasticity and firmness
  • Supports the synthesis of beneficial collagen
  • Retinol penetrates the skin more effectively than retinyl esters and is more stable

Tradename INCI Total Retinol
Retinol 10 S Soybean (Givcine Sola) Oil (and) Retinol 9.9-11.1%
Retinol 10 SU Soybean (Glycine Soja) Oil (and) Retinol 9.9-11.1%
Retinol 15 D Caprylic/Capric Triglyceride (and) Retinol 15.0-15.9 %
Retinol 50 C Retinol (and) Polysorbate 20 42.75-49.50 %
Retinol 50 Retinol (and) Polysorbate 20 42.75-49.50 %
RetiSTAR® Caorvlic/Capric Triglyceride (and) Sodium Ascorbate (and) Tocopherol land
5.0-5.9 %


Retinol Know-it-all


  • 87% of US adults do at least some type of BPC research
  • 43% Say they do a significant amount of research

Retinol, although not new has had developments over the last 4 decades. For instance, retinol is available in a variety of different concentrations, including 10 and 15 percent as well as 50, 60, and 70 percent. Some unfavorable sentiments can now be left behind as we now know that potential side effects like irritation and redness can be avoided with proper usage and product education. Let’s break down retinol further to leave misconceptions in the past.

  • Retinol works in two primary ways: by promoting collagen production and increasing cell turnover
  • Retinol because of its renewal properties is not just for middle-aged and above, but can be effective earlier as preventative and reparative treatments for exfoliation, acne, and crease lines.
  • Lower concentrations of retinol may be more suitable for first-time users or those with skin sensitivities. Furthermore, retinol alternatives or synergistic combinations can be of immense value to these consumers.
  • Increased use and concentrations gradually for better results and t0lerance

Discover the newest and the right solution for your next launch:

Retinol 50

INCI: Retinol (and) Polysorbate 20

BASF’s newest retinol grade

Efficacy without the BHA or BHT

Key Benefits:

  • Removal of BHA & BHT – ingredients of concern on many clean lists
  • Similar stability performance to Retinol 50C grade containing BHA/BHT
  • Can offer flexibility to formulators to stabilize further to their liking
  • High active load of retinol with close to 50% retinol

 Retinol 10 S

INCI: Soybean (Glycine Soja) Oil (and) Retinol

Key Benefits:

  • corrects the effects of skin aging and improves the appearance of UV-damaged skin
  • improves and normalizes the cell renewal process
  • aids in the appearance of blemishes

 Retinol 10 SU

INCI: Soybean (Glycine Soja) Oil (and) Retinol 

Key Benefits:

  • unpreserved
  • a milder option
  • lower active load (10%)
  • soluble in soybean oil

 Retinol 15 D

INCI: Caprylic/Capric Triglyceride (and) Retinol

Key Benefits:

  • Accelerates mitosis, increases enzyme activity, and normalizes keratinisation
  • reduces wrinkles and lines in number, area, length and width

 Retinol 50 C

INCI: Retinol (and) Polysorbate 20 

Key Benefits:

  • Has a high active load (50%) and a stabilizer system of BHA / BHT
  • epidermis and dermis grow thicker, and the skin becomes more elastic through use
  • aids in correcting signs of aging, loss of hydration, and damaging exposure


INCI: Caprylic/Capric Triglyceride (and) Sodium Ascorbate (and) Tocopherol (and) Retinol (5%)

Key Benefits:

  • stabilized retinol is an oily dispersion containing retinol, tocopherol, sodium ascorbate and PEG-40 Hydrogenated Castor Oil
  • retinoids counteract the physiological processes that actually lead to wrinkled, photoaged skin
  • aids in the appearance of blemishes as it has a normalizing effect on skin pigmentation
  • Dissolves quickly in oil-in-water as well as in water-in-oil emulsions.

Learn more about how to apply this product to the most recent trends consumers can’t get enough of here: Activity & Rest, how advice on a well-balanced life applies to a skincare routine. 

Retinol Alternatives

Expand on your retinol routine using botanicals as a daytime retinol alternative or paired with a retinol formulation for effective well-aging solutions.


INCI: Maltodextrin (and) Nephelium Lappaceum Leaf Extract

the natural youth booster

Key Benefits:

  • Extract of sustainably-source upcycled rambutan leaves, 100% natural origin acc. to ISO 16128-2
  • Rich in antioxidants
  • Nephoria is rich in biomimetic molecule, corilagin which increases support for skin’s own collagen production resulting in denser and firmer skin
  • 2-in-1 approach to reducing the appearance of wrinkles and improving skin elasticity
  • From our sustainably-sourced Rambutan program, fostering a strong partnership with local farmers to ensure a reliable supply chain, traceability, and transparency

in vivo Studies

  • -15% crows feet appearance
  • +19% the immediate elasticity of skin

🍃 Nephoria is part of BASF’s sustainable Rambutan program which upcycles different parts of the Rambutan plant for innovative actives for personal care.


INCI: Aqua (and) Vigna Aconitifolia Seed Extract (and) Sodium Cocoyl Glutamate

Vegetal alternative to retinol

Key Benefits:

  • Extract of Indian “Moth Bean” Vigna Aconitifolia, 98.0% natural origin acc. to ISO 16128-2
  • Reduces the appearance of wrinkles
  • Matching or exceeding retinol performance
  • Improved skin tolerance and formulation stability compared to retinol


INCI: Water, Cichorium Intybus (Chicory) Leaf Extract, Hexylene Glycol, Caprylyl Glycol, Xanthan Gum

the alternative to retinol from chicory

Key Benefits:

  • Extract of upcycled chicory leaves, 98.4% natural origin acc. to ISO 16128-2
  • Reduces the appearance of wrinkles, pore visibility and smooths the skin surface for youthful and radiant skin
  • Clinical efficacy similar to Retinol
  • Cultivated according to organic farming standards, reliable and traceable supply chain

Hair Moisturization Retinol Alternatives

Water is your hair’s best friend, right? Not necessarily. In fact, more moisturized hair doesn’t mean healthier because hair with a very high moisture content is more likely to be brittle. The reason for this comes down to the building blocks of hair.

BASF embarked on a study to learn more about the role of lipids in the perception of moisturized hair. For those with hair vulnerable to dryness, such as textured hair, keeping this lipid layer healthy is key for truly healthy hydrated hair.

Fortunately, these lipids can be restored! Check out BASF’s Wake up Curls Deep Conditioning Mask, featuring Phytosoothe® LS 9766. It helps keep hair moisturized for softer, silkier, and more manageable hair!

Phytosoothe® LS 9766

a compound of phytosterols from canola (rapeseed) and cetearyl alcohol, positioned as a vegetal biomimetic active. It is structurally similar to cholesterol, offering scalp-soothing effects (anti-inflammatory tested in-vitro).

Applications include:

  • soothing shampoos
  • hair relaxer pre- or post-treatments, i.e., conditioners or hair masks;
  • hair straightening treatments

Key Benefits:

  • Immediate reduction of scalp itchiness and tingling after one application
  • Further reduction of scalp itchiness and tingling after repeated application
  • Positive impact on the sensorial properties of hair
  • Protection of both the physical and microbiotic skin barrier