BASF has created a new website called “Beauty in Chemistry” to keep you in the loop with the latest trends in the personal care market. This blog-style site features articles on trends such as clean beauty, innovative textures, and timeless beauty, while also providing relevant formulations and ingredients. They have also created a section of the site for formulators looking to comply with certain clean beauty lists. Their Ingredient Insider Tool lets you search the BASF ingredients that comply with twelve industry lists, and also provides a link to learn more about each list’s specific requirements. Visit  to check it out!