Innovation in the oral care market is growing, and we are seeing more diverse products flying off the shelves. Oral care concepts that blend with trending topics like multi-functionality, personalized, and on-the-go formulas are soaring up the sales charts and on social media searches. Forward-thinking brands that understand this movement are tapping into these [...]
There are shifts happening across the personal care market and the application of antiperspirants and deodorants especially is not immune to these shifts. From more inclusive positioning and safer ingredients lists to special purpose and novel formats, now is the time to get moving on innovating. US Deodorants are dominated by sticks and [...]
The scalp like any part of the skin is subject to dryness, scaling, itching, acne, and irritation from heat, friction from combing, or product application. The scalp deserves its own tender loving care. Start with making the scalp happy! Reduce irritation with the following: Phytosoothe Sanicapyl etHAIReal [...]
