Innovation in the oral care market is growing, and we are seeing more diverse products flying off the shelves. Oral care concepts that blend with trending topics like multi-functionality, personalized, and on-the-go formulas are soaring up the sales charts and on social media searches. Forward-thinking brands that understand this movement are tapping into these opportunities and creating new products that consumers are really “smiling” over.

This month in our Grow your Know, we  explain better how we are equipped to guide you down these creative oral care paths so your next project can brighten your smile a bit more. We have the ingredients, formulas, tools, and experts you need to get started today!


Read More about Natural Oral Care Formulas and Ingredients



BASF: Offers Dental Diversity for your Next Project

Cremophor RH 40

INCI: PEG-40 Hydrogenated Castor Oil

A non-ionic, low-foam solubilizer and emulsifier for ethereal oils, vitamins, and hydrophobic actives.

Pluracare® F 127 NF Prill

INCI: Poloxamer 407

This is an excellent solubilizer for flavors and essential oils. It also helps develop clear mouthwashes with good taste.

Kids Flavored Toothpaste

Claims: free from sls/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten.


sorbitol (humectant), hydrated silica (polishes and cleans teeth), purified water, vegetable glycerin (soothes and moisturizes), aloe vera gel (soothes and moisturizes), xylitol (sweetener), erythritol (sweetener), natural flavor (yum), xanthan gum (thickener)…

Vanilla Mint Teeth Whitening Pen

Claims: Made with a proprietary Elixir III blend of antioxidants and essential oils for an elevated, powerful whitening experience.


proprietary antioxidant blend of Lavender Oil, Strawberry Fruit Extract and Honeysuckle Flower Extract, Vanilla Mint Flavor for lasting freshness

Natural Mouthwash Alcohol Free Cool Mint

Claims: Nature’s Answer PerioBrite ® Natural Mouthwash does more than keep breath fresh and clean, it promotes periodontal health, which is important for a healthy mouth


Water, Glycerin, Xylitol, Magnolia Acuminata (Blue Magnolia) Bark Extract, Lycium Barbarum (goji berry) Fruit Extract, Punica Granatum (Pomegranate) Extract, Potassium Cetyl Phosphate, Natural Flavor, Cocos Nucifera (Coconut) Oil, Lauryl Glucoside…