Description
Power Extension [HSB+R] by Naolys
For the development of this innovative product, Naolys created an unusual new plant cell complex. the objective was to use the plant cell as a natural vector and to merge two natural, complementary sources of activity. this plant cell complex is composed of an active cell of “Bluebird” hibiscus, a recent ornamental hybrid species (hibiscus syriacus) into which a rutin molecule extracted from Japanese knotweed has been introduced. It is a 100% plant active ingredient, made from a cell created by Naolys biotechnology and a rutin molecule, a well-known naturally occurring bioflavonoid. This enriched plant cell increases the bioavailability of all the active molecules in the cell.
Featured in CosmeticsDesign.com
With aging, cell metabolism slows down and changes; all the mechanisms for skin cell development gradually deteriorate. To maintain skin cell function, it is necessary to restimulate the basic metabolic mechanisms, while reducing the main cause of their deterioration: natural and induced oxidation. Power Extension [HSB+R]: a transverse action to fight skin aging.
Marketing claims for Power Extension [HSB+R]
PROTECTION & ANTI-OXIDATION
Restimulates internal metabolic mechanisms boosts the overall activity of skin cells, reinforces energy production.
PROTECTION & ANTI-OXIDATION
Decreases deep and superficial wrinkles on the face, including mature skins, especially crow’s feet.
PROTECTION & ANTI-OXIDATION
Slows down general cell oxidation, reduces excessive production of free radicals.
Key points for Power Extension [HSB+R]
A BIOTECHNOLOGICAL COMPLEX
Reinforced assimilation of active molecules.
A GENERAL ANTI-AGEING ACTION
Increases energy, slows oxidation, reduces the development of wrinkles.
INNOVATIVE DESIGN
An ornamental plant species little used in cosmetics, combined with a well-known active plant molecule.
In-Vitro Studies
- An overall increase in cell metabolism: Activity of the proteasome, cell respiration, and energetic metabolism
- Anti-aging effect
- Increase in the proteasome activity on senescent cells (62-year-old donor) and also cells with photo-induced senescence (15-year-old donor).
- Energizing effect
- Improvement in respiration proven by an increased release of CO2 of 40%, in physiological and asphyxia conditions.
- An increase of energetic metabolism illustrated by an increase of ATP synthesis at the cellular and mitochondrial levels.
- Anti-oxidant effect
- A decrease in the creation of free radicals proven by a decrease in the production of MDA by 40%, endogenous production, and production induced by UVB.
