Trends
As each person is unique, so is what is important to them, especially in regards to the environmental impact of the consumer goods they purchase. Consumers are seeking full transparency from beauty companies on their sourcing methods, production, ingredients, and overall sustainability practices. As 47% feel the most important in purchasing a product is that [...]
Eye Contact Is the Only Contact, Make It Say Something Lip color has long held the top spot for color cosmetic sales due to its easy method of self-expression, but what happens when lips are no longer seen, rather hidden behind a mask? Take a look at you how consumers are questioning traditional [...]
Color affects and reflects our emotions more than we tend to think. Playing with color in cosmetic applications gives the consumer a daily blank canvas to create, and affirm, an image that is their own. The colors for the upcoming seasons evoke inclusivity, profound thought, aspiration, and celebration. They include ethereal and earthy tones to [...]
Glossary Content: Hormone/Endocrine disruptors: Are substances that can interfere with endocrine (or hormonal) systems. The disruption of this system can cause tumors, birth defects, and developmental disorders. Aka. hormonally active agents, endocrine disrupting chemicals, or endocrine disrupting compounds Eco-toxicity: Harmful to the environment and ecosystems. Mainly due to the ingredient being toxic or Non-biodegradable Carcinogen: [...]
Your 2023 Vision Starts Moving with Active Beauty Consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them in their quest for health and fitness. Makeup and gym bags are equipped and ready to be filled with innovative products that are easy to [...]
