Description
InitialE [PT+TMG] – Naolys’ objective with this new plant cell complex, that combines tuberose cells and betaine (trimethylglycine or TMG) integrated into the cells for the first time, is to provide comprehensive action on the three major changes that occur in the area around the eyes: dark circles, puffiness, and wrinkles, using the molecular synergy between the cells and natural betaine. Tuberose is a white heliotrope flower that originated in Mexico and was introduced to Europe in the 16th century; it is now cultivated in India, North Africa, and China, for use in perfumery. It releases a heady, sweet, penetrating fragrance which intensifies with nightfall. Extracted from beetroot (Beta vulgaris), glycine betaine was the first betaine of plant origin to be discovered in the 19th century. Enriching a plant cell in this way increases the bioavailability of all the active molecules that it contains.
Because the eye area can change in many ways in two key locations – the eyelids and corner of the eyes – it is necessary to act simultaneously to slow these changes, that is mainly due to a lack of hydration, a slackening of the tissue or a slowing of micro-circulation in the skin. For a more uniform, smoother, brighter look and a more youthful appearance.
Marketing claims for InitialE [PT+TMG]
- ANTI-WRINKLE
- ANTI-CIRCLE
- ANTI-PUFFINESS
Reduces circles, puffiness, crow’s feet and wrinkles on the eyelids.
BRIGHTENING
Enhances radiance, uniformity of skin color; promotes the elimination of toxins, increases micro-circulation in the skin.
FIRMING
Contributes to the densification of the dermis. Helps to improve or restore dermis functions, increases skin resistance.
SOOTHING
Reduces skin irritation.
MOISTURIZES
Keeps water in the epidermis and the quality of the hydrolipid film. Helps to restore the skin barrier.
Key points for InitialE [PT+TMG]
A BIOTECHNOLOGICAL COMPLEX
Reinforced assimilation of active molecules.
INNOVATIVE DESIGN
A fragrant plant species combined with a well-known active plant molecule.
COMPLETE REVEALING ACTION
Helps re-establish the original appearance of the area around the eyes.
