SunPURO® Natural products strike an ideal balance between responsibility and naturality, offering conscious functionality and purposeful products designed for today’s beauty needs.

✔️ Natural
✔️ Plant derived
✔️ Responsibly sourced 
✔️ COSMOS certifiable 

SunPURO® Natural Annatto

Annatto seeds are the fruit of the annatto trees. The seeds are high in tocotrienol, a form of Vitamin E. It’s rich in antioxidants and known for helping to protect skin cells. It is responsibly sourced from a multi-generational family farm in Brazil and available in 2 forms, SunPURO® Annatto O (red paste) and A (orange-red liquid). They offer a strong natural orange-red color in cosmetics with some of the highest bixin and norbixin content. SunPURO® Annatto O acts like an oily pigment dispersion where as SunPURO® Annatto A acts as a dye in which the shade will depend on the concentration.

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SunPURO® Natural Chlorophyll

Chlorophyll is rich in vitamins A, C, E, and K. On the skin, it is known to help with radiance and a youthful glow. It offers cleansing properties and brings freshness to the skin and mouth. Traceable to the Lincolnshire-grown grass and alfalfa fields in the UK, SunPURO® Natural Chlorophyll P and A are botanical natural functional ingredients for oral care.

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SunPURO® Natural Coconut

A milky white opacifier that can be used in aqueous personal care formulations without unnecessary fillers. It is responsibly sourced from a founding member of the Sustainable Coconut Charter which aims to improve traceability, farmer livelihood, and prevent deforestation. 

Starting point formulations:

SunPURO® Natural












SunPURO® Annatto O INCI: Helianthus Annuus (Sunflower) Seed Oil (and) Annatto (CI 75120)
SunPURO® Annatto A INCI: Water (and) Annatto (CI 75120) (and) Potassium Hydroxide
SunPURO® Natural Chlorophyll P INCI: Maltodextrin (and) Chlorophyllin-copper complex (CI 75810)
SunPURO® Natural Chlorophyll A INCI: Water (and) Polysorbate-80 (and) Chlorophyllin-copper complex (CI 75810) (and) Propylene Glycol (and) Potassium Hydroxide
SunPURO® Natural Coconut INCI: Water (and) Cocos Nucifera (coconut) oil (and) Sodium Starch Octenylsuccinate (and) Sucrose (and) Citric Acid (and) Beta-carotene (and) Tocopherol (and) Potassium Sorbate