Trends
Inclusion feels like a simple principal, we are taught in fact at an early age, but somewhere along the line people tend to move from acceptance to indifference. With America’s ever-changing demographics and self-expression, the landscape of personal care is quickly changing and with greater reason more personal than ever. The discussion around Inclusionary beauty [...]
Given that there is no “one size fits all” language when it comes to talking about race, there is no one color fits all when talking about cosmetics. During the last US Census, the percentage of people who reported multiple races changed drastically from only 9 million people in 2010, jumping to 33.8 million [...]
Experience "Intuitive Nature" Beauty is ever changing, driven by movements of sustainability, inclusivity and wellness. The spotlight of mental health and self-care sets the stage for products and campaigns that celebrate oneself and encourage a lifestyle that is positive for both self and others. “Intuitive Nature” celebrates the connection and trust to oneself, which [...]
The US is known as a melting pot for very important and increasingly stronger reasons. People of mixed backgrounds and what has historically been known as minority groups, will soon become the majority of the population in the US. In fact, combined, ethnic groups already account for one-third of the population and the Census [...]
According to the Pew Research Center, the U.S. Asian population grew 72% between 2000 and 2015 (from 11.9 million to 20.4 million), the fastest growth rate of any major racial or ethnic group. The largest groups are of Chinese, Indian and Filipino origin. Often this statistic is usually thought of as the AAPI (Asian [...]
There is a pride that is being reinvigorated for those who welcome back a natural curly style. Here we will focus on those with curly hair types, ethnicities and nationalities including but not limited to Hispanic, Pacific Islander, and African Ancestry. What makes it more difficult to formulate and market to an ever-diversifying population [...]
For those with thinner, less dense and straight strands the focus is on keeping the hair appearing healthy by reducing oil, preventing weigh-down, and reveal a luxurious shine. There is a strong focus on scalp health here as flaking or scalp issues are more easily seen on such shiny, dark, thin hair. Consider light [...]
The global population is becoming increasingly more aware of the effect of greenhouse gases, and moreover the sources of these gases. In an overall stance to become more environmentally conscience through responsible consumption, consumers are looking at producers to improve what is available to them. As beauty products are mostly daily use, there is [...]
SUSTAIN-A-BEAUTY: Sustainably Beautiful Hair & Skin Care Concept Our SUSTAIN-A-BEAUTY concept includes the following hair and skin care formulations that focus on sustainable ingredients and formulation types. Face & Body Foaming Polish Powder Hydrating Water Cream The Ultimate Overnight Face Mask Dry Shampoo Paste MultiReflectionsTM Leave-In Gel Conditioner Hair & Scalp Detox Mask Elixir [...]
Who Says Shampoo Can't Rock? Shampoo bars (aka Solid Shampoo) that help to reduce waste and water usage, and offer a new hair cleansing experience are starting to raise consumer interest. We have what you need to create exciting shampoo bar products, let's start here: WOW Visual Appeal: Piece [...]
