Don’t Sleep on Overnight Beauty 

The length of the average workday has increased by almost 40% in the US! (NordVPN) This increase in work has increased affects such as 34% of people reporting fatigue due to stress (APA) and 40% of Americans being sleep deprived. That sleep deprivation can cause you to lose 11 days of productivity, not to mention the visible ramifications. Sleep is an important part of keeping the mind and body functioning optimally, the “turn off and turn back on” reset of the human world. Sleep savvy consumers are using this down time to work for them.

Here’s why: Google trends show that search terms involving “overnight beauty routines” have risen by 112% in the last 12 months.  These searches are also branching over into other new trending categories like “Sleep Beauty” and “Men’s Grooming.”  Your invitation to innovation starts here!

RBF: Resting Beauty Face

Unwinding is an important part of a healthy nighttime routine, allowing you to fall asleep faster and remain in a state of rest. Some people are wising up to this fact as 60% of young adults ages 18 to 29 take sleep into account when planning their day (Statista) and more than 50% of the U.S. population takes naps during the week (Sleep Health Index).  Sleep serves the purpose of repairing, restoring, and re-energizing our brain and body. Provide some extra help in restoration to the body’s largest organ, the skin.

Overnight Enhance [MJ+C] – Mirabilis jalapa callus extract 

Increases cell metabolism, decreases cell vasodilation, and protects skin against oxidation. Improves skin’s’ natural overnight repair process for more radiant and fresh-looking skin. Featured in the Overnight Glow Cream formula to wake up refreshed and full of a youthful glow.

Unwind Sacred Lotus – Nelumbo nucifera leaf cell extract

Soothes and relaxes skin cells by decreasing the biochemical stress and reveals a more radiant tone. Featured in this Unwind Moment formula, a dry face oil comprising of maracuja, hemp, and Japanese white tea oil. For use every day and night to relax and protect the skin before sleep.

I Woke Up Like This

There is nothing like waking up feeling brand new and ready to take on the day, unfortunately, the average person “feels rested” only 3 nights a week and this number is decreased in groups such as students and mothers. Like the morning dew on a spring flower, give your customers the refresh and renewal product of their dreams for that “#wokeuplikethis” win!


Hyalurosmooth LS 8997 – Cassia Angustifolia Seed Polysaccharide

Being pampered while sleeping is something we can all get behind with this Hydrating Water Serum! This formula features a botanical alternative to hyaluronic acid, Hyalurosmooth LS 8998. It provides skin moisturization, while enhancing the smoothness and softness of the skin.

Slumber Party Anyone?

The fetal position is the most popular sleeping position with 41% of adults reporting, compared to sleeping on one’s side (28%), lying on your back (8%), and lying on the stomach (7%). Developing skin care products that treat and re-energize the skin throughout the night hours, that are convenient for the position they sleep in, will have your customers asking, is it bedtime yet?