From a beautiful glass skin (“Chok Chok”) look to lustrous eye makeup, Korean Beauty continues to be all the rage in the industry. It has impacted the way that we view our skincare and makeup routines & products. A beauty routine with multiple steps, the objective of K-Beauty (Korean Beauty) is to get radiant, reflective skin that is smooth in both appearance and touch while also having visibility intense hydration.
The origins of K-Beauty is based on a regime of 8 key steps:
Double cleanse (oil-based cleanser followed by water-based foaming cleanser is the most popular)
Essense or mist
Serum or oil
flip the box to discover alternate buzzword stem from the Korean “kkandalgyal” or “peeled egg” and how they differ.
Speaking the Same Language
The Perfect Skin refers to a combination emphasizing a clear and bright complexion with a transluscent finish and a smooth texture. K-Beauty consists of various terms used to describe the skin. Some of these terms include:
How Kkul! Launches Climb Steadily & There is Plenty of Room for Opportunities
The number of launches that deliver hydration and moisturization and promote “Dewy” or “Glow”, “Glaze”, “Glossy”, “Glass” has nearly tripled since K-Beauty broke on the scene in the western world.
The majority of launches by far remains face care, which means there is plenty of opportunity for body care, color cosmetics and sun care even! Consider breaking into Active Beauty!
Glazed Like a Donut, But Not so Greasy
Factor in your target audience and speak to their skin type to help them understand the levels necessary for optimal hydration. “Fresh Sweat” (light perspiration) is no longer a total negative as it fits with the health proponents sweeping the beauty industry. Achieving that fresh out of the gym look. For those with combination skin, controlling sebum is a must in order to prevent greasy looking skin.
Check out Simple Ways to Dew it Yourself With Our Related Posts:
More Ingredient Inspiration from Food
Fermented ingredients have had a long standing use in both food and personal care in Asia and Korea specifically. An ingredient such as active yeast for instance, help in cell regrowth. Other fermented ingredients deliver a myriad of benefits such as soothing and brightening properties.
Other ingredients that are derived from fermentation include:
There is a term in Korean “Kkulbeogji” very roughly translated to sexy honey thighs. In reality it is bringing the healthy glowing focus from just the face to the entire skin surface. Helping to reveal a total glow from within healthy appearance.