Let’s Face it. In the age of “to see or be seen” Social Media has people everywhere scrolling, zooming and scrutinizing every aspect of a picture perfect existence. The focus is shifting however to presenting an authentic self, and to accept the skin you are in. This movement is a key sentiment for Gen-Z, but has rapidly been adopted by Millennials, and Get X as the toxicity of always on media and unrealistic beauty filters has caused fatigue.

All is not lost, there is a freedom and a beauty in new realms of self expression that are not cookie cutter. And many feel that starting with a beautiful canvas creates an even more authentic self expression.

Time, Attention, & Detail – It’s a Glow!

Opposed to covering imperfections with heavy makeup or miracle products that offer “instant results”, achieving the “perfect skin” is about: repairing damage & prevention of further damage.


Committing to an effective skin care regimen provides multiple layers of hydration and protection. It also helps minimize the appearance of pores and improve skin elasticity. There is a desire for products that will deliver actives deeper and work on the inner layers of the skin versus products that just simply sit on top. The goal is to create the illusion of a smooth, clear surface until one is achieved!

#skinpositivity is about people sharing their real skin, with acne, scars, eczema, rosacea, hyperpigmentation, etc. While taking care of your skin to restore it to i best self, accepting ones #flawthentic self in person or online creates a more realistic standard of beauty that consumers are striving for.

Actively Seeking Authenticity… Now That’s Deep

Beyond Surface Appearances…

Incorporate ingredients that to restore skins resiliency from deep within, while protecting the external layers! Giving customer the confidence to go out and shine their brightest, which is all they are looking for in a world full of “how it appears to be”.

Extend actives delivery time with Floraesters® K-20W Jojoba

Remove make up with this Cream Oil Cleanser that provides a soft, non-drying feel on the skin.

And don’t forget about Authenticity in your ingredients, learn more with our Clean Beauty Content!

Have an AHA moment?

 Like AHA (alpha-hydroxy acid), hero ingredients, such as Acids, Squalane, & Ceramides, can win you honorable mentions all across the face of the internet. But remember you never want to be mentioned in the burn book! We offer plenty of low to no irritating options such as: